Managing Director, Lagos State Signage and Advertisement Agency, Mr. George Noah
The Lagos State Government has ordered
President Goodluck Jonathan’s campaign groups, including the
Transformation Ambassadors of Nigeria, to remove the President’s
campaign materials illegally mounted on street lamp posts in the state.
The Managing Director, Lagos State
Signage and Advertising Agency, George Noah, said if those concerned
failed to heed the order, the agency’s enforcement team would remove
them in line with the enabling law.
Noah spoke in Ikeja, Lagos on Wednesday,
saying LASAA, due to certain developments in electioneering campaigns,
had decided to tell the public about the impunity and illegality that
“posed immeasurable and long term damage to those who erect, operate and
maintain billboards in the state”.
Noah said, “In the last 48 hours, two
advertisers in the outdoor sector had terminated multi-million naira
contracts with outdoor agencies registered by LASAA to operate in the
state.”
He
stated that the contracts were terminated as a result of parallel and
illegal mounting of Jonathan’s campaign materials on posts paid for by
the advertisers.
“The two advertisers in question are a
Chinese telecoms firm, Huawei, and Globacom. The outdoor agencies
affected are Touch Point Limited and Clearedge Limited. Both agencies
have lost N350m.
“The illegal and brazen act by agents of
the Peoples Democratic Party is unjust, inconsiderate and therefore
unacceptable at a time outdoor advertising is facing stiff competition
from television, radio and the social media.
“The illegal act is capable of
destroying outdoor agencies in our state. It will almost certainly lead
to lay-off of workers and loss of revenue for our stakeholders,” Noah
said.
He added that in line with the agency’s
statutory functions to regulate and control outdoor advertisement in
Lagos, the illegal posters must go.
“LASAA hereby directs the Transformation
Ambassadors of Nigeria and its affiliates to remove all campaign
materials on street lamp posts in Lagos State immediately, failing which
our enforcement team will remove same in line with the enabling law
setting up LASAA,” Noah said.
He also alleged that the PDP agents had
been removing the advert materials of Glo on poles, which the telecom
company paid for, to replace them with Jonathan’s materials.
Noah further alleged that policemen
usually gave the PDP agents backing, adding that the police had
withdrawn the policemen attached to the agency.
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